I take complex business challenges

and transform them into intuitive user experiences.

👋 Hi, I'm Krista, a Product Design Leader based in the greater New York City area.

01

Design-centered Product Process

Established cross-functional processes that increased team velocity by 60% and significantly reduced design debt.

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02

Enabling a B2B2C Marketplace

Designing Gooten's print-on-demand ERP system

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03

Hum Capital North Star

Prototyping my way to 9 million in venture capital

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05

Design from 0 to 1

How i approached designing a DTC fintech product from the ground up, with no active user base.

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06

A Service Blueprint that improves CX

A case study in transforming CX across customer touch points at Hum Capital

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Krista McDonald 2024