Hi

there.

👋 Hi, I'm Krista, a Product Design Leader based in the greater New York City area.

01

Design-centered Product Process

Setting up a product org for success

Project Role

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02

Enabling a B2B2C Marketplace

Designing Gooten's print-on-demand ERP system

Project Role

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03

Hum Capital North Star

Prototyping my way to 9 million in venture capital

Project Role

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04

Reduce time spent on core userflow

UX strategy for a core user journey

Project Role

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05

Designing from the start

Plug and play design kit for a fintech MVP

Project Role

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06

A Service Blueprint that improves CX

A case study in transforming CX across customer touch points at Hum Capital

Project Role

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I'd love your feedback on this portfolio, it'll just take 2 minutes.
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‍

Krista McDonald 2024