I'm a design leader looking to make an impact.
One of my favorite things to do is to provide direction in order to evolve a product.
Roadmapping
Lifecycle Planning
This is one of the first things I like to do in order to provide the team key insights on how to differentiate.
Competitive Analysis
Voice of the Customer
What is product without a strong UX? Connecting UX teams cross-functionally is a key to success.
Usability
Journey Mapping
Balancing user insights with quantitative data is my top tool for making decisions.
Data Analysis + Reporting
Survey and Feedback Tools
Bridging communication gaps is pivotal to ensuring product + design success
Release Communication Strategy
Internal Feedback Loops
Experience with a brand doesn't begin and end with the product. Interactions with support and sales teams are just as important to create a good customer impression.
Customer Personalization
Knowledge Base strategy
Krista McDonald 2024